Easy Rebranding 2023: How to Change Shop Name in Shopee

There are many reasons why you may want to change your Shopee shop name. Perhaps you’ve rebranded your business, or your current name isn’t resonating with your audience. Whatever the reason, it’s essential to know how to change shop name in Shopee to ensure your brand remains relevant.

In this article, we’ll guide you on how to update your shop name step-by-step. Whether you’re new to Shopee or a seasoned seller, this guide will ensure you stay ahead of the competition with a memorable shop name that resonates with your audience and attracts more sales.


How to Change Shop Name in Shopee Step-by-Step

How to Change Shop Name in Shopee

Changing your shop name in Shopee is a straightforward process. By following our step-by-step instructions, you can update your shop name effortlessly.

Step 1: Access Your Shopee Seller Account Dashboard

First, log in to your Shopee seller account by visiting https://shopee.ph and entering your credentials. Once logged in, you will be directed to your seller account dashboard.

Step 2: Go to “Shop Settings”

In the seller account dashboard, navigate to the top right corner of the page. Click on your shop icon or username, and a drop-down menu will appear. From the menu, select “Shop Settings” to proceed.

Step 3: Select “Shop Profile”

Within the “Shop Settings” section, locate the “Shop Profile” tab. This tab contains all the essential information about your shop, including your shop name. Click on the “Shop Profile” tab to continue.

Step 4: Edit Shop Name

On the “Shop Profile” page, you will see a text box displaying your current shop name. To change it, click on the text box and enter your desired new shop name.

Keep in mind that your shop name should accurately represent the brand and be easy for customers to remember.

Step 5: Save Changes

After entering your new shop name, scroll down to the bottom of the page. Locate the “Save Changes” button and click on it to save your updated shop name.

Shopee will prompt you with a confirmation dialogue box to ensure you want to proceed with the change. Click “OK” to finalize your shop name update.

Step 6: Verify Your Changes

Once you’ve saved your changes, Shopee will take a few moments to verify and update your shop name.

During this process, your shop name may temporarily display as “Under Review.” Don’t worry; this is normal and should be resolved within a short period.

Step 7: Update Associated Assets

Change Shopee Shop Name Step-by-Step

Remember that your shop name isn’t just limited to your Shopee page; it also extends to other branding assets such as your logo, product images, and promotional materials.

After changing your shop name, make sure to update these assets to maintain consistency throughout your brand.

Step 8: Promote Your New Shop Name

Now that you’ve successfully updated your shop name, it’s time to let your audience know! Utilize your social media channels, email newsletters, and other marketing platforms to announce and promote your new shop name.

It will ensure that your existing and potential customers know about the change and can easily find you on Shopee.

Remember that a strong and memorable shop name can significantly impact your success as a Shopee seller, so take the time to find a name accurately represents your brand and resonates with your customers.


Things to Consider When Changing Your Shop Name

Before changing your shop name in Shopee, consider a few important things. Taking these tips and considerations into account will help ensure a smooth transition and preserve the integrity of your brand.

Branding Consistency

When changing your shop name, it’s crucial to consider your business’s overall branding. Your shop name should align with your brand identity, values, and target audience.

Consider how the new name will fit your existing branding elements, such as your logo, color scheme, and overall aesthetic. Maintaining consistency across all touchpoints will help build customer recognition and trust.

User Memorability

A memorable shop name is key to attracting and retaining customers. Choose a name that is catchy, easy to remember, and stands out from the competition. Avoid lengthy or complex names that may be hard for customers to recall.

Think about how your target audience will perceive and remember your new shop name. Aim for something that resonates with them and leaves a lasting impression.

30-Day Change Limit

Changing Shop Name in Shopee Philippines

Shopee has a 30-day change limit for shop names. Once you’ve updated your shop name, you won’t be able to change it again for the next 30 days. This restriction is in place to prevent frequent name changes that may confuse customers.

Therefore, it’s important to carefully consider your new shop name before making the change, ensuring it is a name you’ll be satisfied with for the long term.


Troubleshooting Common Issues

While changing your shop name in Shopee is a relatively straightforward process, there may be some common issues that you could encounter. Here are some right troubleshooting solutions.

Shop Name Already Taken

One issue you might encounter is that another seller already takes the desired shop name you want to change.

To resolve this, consider adding a unique identifier to your shop name, such as your location, niche, or a catchy phrase associated with your brand. It will distinguish your shop name and make it stand out from others.

Invalid Characters or Length

Shopee has specific guidelines regarding shop names, including restrictions on certain characters and length limitations.

If you encounter an error message stating that your shop name contains invalid characters or exceeds the maximum length, make sure to review and revise your shop name accordingly.

Stick to alphanumeric characters and avoid using special symbols.

Inaccurate Shop Name Display

After changing your shop name, you may find that the new name is not displaying correctly or has not been updated across all platforms.

In such cases, clearing your browser cache and refreshing your Shopee page is advisable. If the issue persists, contact Shopee’s customer support for further assistance.

Confusion Among Customers

When you change your shop name, there is a possibility of confusion among your existing customers who are used to your previous name. To minimize any confusion, make sure to communicate the change to your audience proactively.

Send out email newsletters, make social media announcements, and update your website or blog to inform your customers about the new shop name. It’ll help ensure a smooth transition and reduce any potential confusion.



FAQs about change Shopee shop name
Why can’t I change my Shopee name?

If you can’t change your Shopee name, it could be due to several reasons, such as exceeding the character limit, containing invalid characters, or already having changed it within the last 30 days.
Make sure to follow Shopee’s guidelines and limit your name change to once every 30 days.

How do I search for a shop name on Shopee?

You can easily search for a shop name on Shopee by using the search bar at the top of the page. Simply type in the shop’s name or part of it in the search box and press enter.
If the shop appears in the search results, click on it to view its products.

Why is my shop not searchable on Shopee?

Several reasons could be possible if your shop is not searchable on Shopee. One of the most common issues is that your shop has not yet been fully set up or approved.
It’s essential to complete all the necessary profile information and follow Shopee’s guidelines to ensure your shop is searchable.

How many times can I change my Shopee shop name?

According to Shopee guidelines, you can change your shop name only once every 30 days. This limitation is in place to prevent frequent changes that could confuse customers.
Therefore, it’s important to carefully choose your new shop name and stick with it for at least 30 days to avoid any undesired consequences.



Changing your shop name in Shopee is a simple process that can significantly impact your brand’s identity and recognition. Following the guidelines and considering important factors such as branding consistency and memorability, you can choose a new shop name that resonates with your target audience.

Troubleshooting common issues, such as shop name unavailability or inaccurate display, can be easily resolved by adhering to Shopee’s guidelines and communicating the change effectively.

Remember, enhancing your Shopee shop branding goes beyond just the shop name. Take advantage of other branding elements offered by Shopee, such as customizing your homepage and product listings, to create a cohesive and compelling brand experience for your customers.

Finally, wish you success in renaming your shop with our article “How to change shop name in Shopee”. Happy selling!



As the youngest member of the Hometoppicks team, Adele brings a fresh Gen-Z perspective to Shopping-related content. With an agile mind and seasoned online shopping experience, she offers readers valuable insights, cost-saving solutions, and captivating purchasing suggestions. Rely on Adele's keen grasp of tech trends and comprehensive product knowledge for the best shopping decisions in this tech-driven marketplace. You can find more about her here.

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